Pr releases can produce major benefits in marketing and PR, even when they don’t achieve placements in major media outlets. Savvy PR departments and agencies use best press release distribution service to disseminate news releases, as each delivers exclusive benefits. Paid services promise media placements and syndication, while free services secure valuable links for online traffic.
Many companies, non-profits and PR agencies utilize paid subscription services like Business Wire to make sure their pr releases appear in leading publications. The subscription services have arranged for automatic publishing of news releases in hundreds of online sites – thereby virtually guaranteeing placements for their clients’ news releases. A lot more importantly, news releases often serve as the foundation for journalist-written articles in prominent, high-circulation news publications. Consequently, news releases distributed by subscription services often achieve high rankings in the search engines News search engine results.
Why Free Press Release Services Still Matter – Free services usually publish the discharge on their own site and seldom hold the syndication/distribution clout from the paid services. The benefit of free sites could be the ability to build on keywords, links, tags and meta-tags – which all play a role in the traffic on your website along with your website’s rank.
These links all add to the quantity of total inbound links for your site, which page rankers like Google Page Ranking and Alexa take into consideration when rating websites. As Bruce Clay, founder of Bruce Clay, Inc. marketing optimization agency, explains:
“Pr releases have existed forever plus they are still beneficial to whatever they were originally created for: traffic and branding.”
Google’s recent link scheme guidelines have driven controversy about whether releases build SEO. Google frowns upon linking keywords as anchor-text in news releases and wants them tagged as “nofollow” so they do not have value for search engine optimization. However, “navigational links” which use key phrases of a domain address, company name or product name tend not to apjflz to become tagged “nofollow” and many likely still produce search engine optimization value.
Matt Cutts of Google notes he “wouldn’t expect links from press release websites to benefit your rankings.” However, in response to Cutts’ statement, research by SEO Consult proved that links in releases can have direct SEO benefit.
Whether release links boost SEO or not, one thing remains certain: publication on a free press release site – particularly those rich in rating page ranks – generates traffic and readership.
Both paid and free news releases may also positively influence online reputation. Announcements of the latest products, services and promotions present positive information in search results that will rank highly and thus push down any negative comments and posts in the list of search engine rankings. Pushing negative articles off the first page of search engine rankings is really a major objective of online reputation management programs.
An excellent distribution plan also requires media monitoring to track this news release’s placement. A highly effective media monitoring service will clip the publications that reported the press release, monitor conversations regarding the company or products after the release, and measure the reach and reader sentiment of the press release.