Web Marketing Services – As the web continues to change and become more mobile and diverse, one critical aspect in successful Internet marketing remains constant: seo (SEO). At least 90% of all clicks, both from traditional desktop computers and from mobile devices, come because of someone typing a query into a search engine. Search still far outshines social media and paid advertising as the way a lot of people find your business online-and it is less expensive. Poor SEO strategy can make a website invisible to potential customers-on the contrary, smart SEO can bring in visitors, leads and sales!
What exactly is SEO? SEO will be the art and science of designing and marketing an internet site so that it appears on the first page (as near as you can to the very top in the list) when a possible client types in a query for a service or product. It is a highly complex field that involves many years of training and on-going study because search engines like google and also the web itself are constantly changing. Successful SEO involves website design, a site’s technical architecture and the intensely well-researched application of marketing keywords and phrases into well-written, customer-focused content (blogs, website text, press releases, etc.) that gets noticed positively from the major search engines.
Can I DIY my SEO? Not really. In order to put a successful, long term website marketing plan together, you need a certified SEO expert. It takes constant, intensive work and study to be able to do SEO successfully-it’s a complete-time job. This can be particularly true as search engines like google are always changing their search algorithms, as well as the increasing change to a mobile web is continually shaking the SEO field up. You should spend your time doing everything you do best in your company, which is the reason you require a certified SEO expert to assist. This is a smart investment which will improve your ROI for years to come.
Our History in Certified SEO – At Affordable Web Design and Marketing, Inc., our certified SEO expert worked inside the white-hat SEO field for 15 years, constantly staying on the top of the latest developments in the industry. We know in building ethical SEO directly into the website design and architecture for each of our clients. We work with them to develop comprehensive website marketing plans which involve hours of intense marketing research. We strictly adhere to SEO best practices (called white-hat SEO) and apply our expertise to aid our clients’ websites stay on the first page of search inquiries involving their products and services, services and locations.
White Hat SEO vs. Black Hat SEO – Be suspicious of SEO firms promising you the top spot on every search query on every single online search engine ever made for a “small fee.” This may seem like a bargain, nevertheless it isn’t. First of all, this can be impossible. Second, it really is unethical. These black-hat tactics usually involve sloppy moves like keyword stuffing, shady link building and submitting your internet site to 1000s of spam websites. Google, Bing and Yahoo constantly tweak and redesign their search algorithms to remove websites using most of these unethical SEO tactics off their search results. This may severely damage any website’s visibility and reputation, sending your SEO investment down a black hole.
Basically we cannot promise that our websites will always be number one on every applicable search query, we do promise to constantly make an effort to keep our clients’ websites as near to the the surface of the first page since we possibly can-always using ethical, white hat SEO strategies that boost your website’s visibility, reputation, usability and client satisfaction.
Just How Do We Implement a Smart SEO Strategy? The initial phase of each web development or website marketing project involves huge level of marketing research. This is necessary to ensure our company is baynah your SEO dollars in the best direction. Once we understand your small business, your competitors along with your target audience, we get to work building SEO in to the website’s design, architecture and content, with the eye toward keeping it all mobile. Remember:
90% of all the clicks (visits to websites) come from organic searches on the search engines, Bing, etc. (Far more than social networking or paid advertising.) Organic SEO costs less than sponsored search engine rankings and generates far more traffic over the long term, which is actually a very smart, long-term business investment. Concurrently, to obtain the ball rolling, we also often complement SEO with pay-per-click advertising to trigger results as the SEO technique is going to effect and gathering speed. SEO is important for businesses in the beginning stages, established firms that wish to maintain their market share and brand recognition-in addition to everyone in between.