Prior to going into detail about how you can optimize your website for search engines I would like to quickly explain what seo is and why it really is so important. At this time the web is dominated by three major search engines: Google, Yahoo, and MSN (live).
Exactly what is a Internet Search Engine? A search engine may be looked at as the largest storefront of all time. But, it dispenses EVERYTHING (all information on the web). You walk up to the counter (visit Google.com) and get the magical clerk anything (type while searching), you hit “go” and off he runs into the largest warehouse of all time to locate you exactly the thing you need. In a question of milliseconds he’s back with a summary of the things he thinks you require. Essentially this is how an internet search engine works.
Roughly speaking a search engine has two facades – a front along with a back. The top is what we interact with the time. The front of an internet search engine is the process in which we perform searches – it will be the store clerk within the above example. You’re probably familiar with the big search box and look button each of the major services have on their font pages. You visit “google.com” you type what you are looking to research or purchase, hit “search” and you are taken to a page with a list of results. Of all of the sites on the Internet these are what the major search engines (in this instance Google) believe most closely match what you are interested in. Which is the “front” of an internet search engine – pretty simple.
The rear of the major search engines is the place where everything is performed, it is actually where everything on the Internet is located and sorted in a manner so your search may bring up meaningful, relevant results; along with a key component for this process really are a search engine’s robots. A robot is really a program (an integral part of the search engines) that really goes out, across different sites on the Internet, and grabs information (text, pictures, audio, video, links, everything). The robot grabs the details and brings it to the warehouse.
What is Search Engine Optimisation? Search engine optimisation is the process through which we obtain the attention of the store clerk – we grab his collar, look him within the eye, and tell him he should look to us (our website) for anyone trying to find what we need to offer. So, for instance, should i be running an internet bicycle shop I want to be #1 anytime anyone searches for “bike store” in the search engines.
The reason why Seo Important? Seo is really important because IT IS Just How People See THINGS. Be clear what exactly is being said here, search engines are certainly not the way people find things on (only) the net!
Search engine listings are the way people find things! People use search engines like google to locate what they desire, to accomplish research, and even for entertainment. People are becoming determined by search engines to quickly serve up what they need. Trying to find the meaning of anything? Use an internet search engine. Want to locate a great chicken recipe? Use an internet search engine. Can’t recall the name of the great website you visited? Use a search engine.
And the quantity of searches is astounding. Based on recent estimates on virtually any day roughly 600,000,000 searches are preformed!
Why is it important? In a nutshell it is important because your clients and customers are utilizing it to find your services. If your internet site is optimized they are going to find you – when it isn’t they are going to find your competitors.
Beyond this key point there are two more explanations why search engine optimization is really important:
1) Search Engine Optimisation Turns Conventional Marketing on Its Head
2) It Has PERFECT Timing
In conventional marketing you force your business before your potential consumer. You send them a direct mail postcard, you produce a billboard, or TV advertisement and try as far as possible to obtain their attention – to bring in their eyeballs and hairy lobes. Maybe you’ve done your research, targeting a really specific list, but you’re still requesting their attention – and that knows when and if you’ll have it.
Search engine optimisation is definitely the complete opposite, your potential customer always finds you. By strategically optimizing your website you be sure that your audience sees you when they are trying to find what you have to offer. Provided that you’ve taken the correct steps (which we’ll talk about in just a minute) your services come pre-sold, by one of the biggest word-of-mouth tools ever created – the major search engines!
Finally, the timing with this whole process is impeccable. The services you provide aren’t presented at dinner (as a targeted, but inappropriately timed cold call might), they aren’t presented while someone is driving (when it comes to an advertisement or billboard), they may be presented at precisely as soon as someone is looking for what you have to offer.
To conclude why your site must be online search engine optimized. Your audience uses search engine listings to locate and research EVERYTHING – together with your services. In the event you aren’t found, the competition is going to be and you will definitely lose business.
How Do I Perform Search Engine Optimization? Given that we understand how a search engine works the real key really is based on what we should give those robots which store clerk to make certain our site is selected. Just how can we present our information in a way to enable them to easily get our website facing our prospective clients? How could we obtain to #1?!
It’s simple; you require a “search engine friendly” website. An internet search engine friendly website is certainly one that the robots can see. It really is well coded (well created) using a solid foundation. At a standard level the search engines friendly website will have lots of REAL text (not flash or text within images). Beyond there are some fundamental guidelines your web development company should follow – precisely what is called “semantic coding.” It is a three part process through which the marketing needs of your site are matched to the coding requirements search engines require, along with the actual visual design. From your ground-up you ought to have conversations along with your web development and Website marketing team, making certain they understand what your site has to accomplish.
Without engaging in a lot of technical detail with regards to the structure of your own site there are a number of steps you as site owner will take to ensure you are maximizing your internet potential:
Create Great TITLE Tags – Each page has a title (here is the message which is displayed inside your web browser on the very top of your website). Within the code of the website you’ll look at it displayed as: What goes between those bracketed title tags is definitely the title. This is an essential single collection of code on each page. Ensure it is related to the information on the page, and, if possible try to really make it marketable; because it will most likely be utilized for the title of your site should it come up in a search result. This rule does apply to every page of your site.
Examine Your Sites’ META Tags – Although not as important as it once was look into the META tags of the website’s pages. Each page needs to have individual META information (if appropriate) that is applicable to jalnuv specific page. This META information helps supplement the robots and store clerk in their search for information. The META information adds additional advice about what precisely your site is about.
Links – Beyond the coding of your website, links are a total necessity to seo. A hyperlink from another site to yours is sort of a vote of confidence. The greater sites that hyperlink to yours (particularly those sites in similar industries) the more likely search engines like google are likely to recognize you as a leader inside your field, and also the higher you will get for searches. Only links off their, outside sites will help your site (for example a “helpful links” page on your own site doesn’t count).
To be able to easily discover the number of sites link to yours you can check out this website and plug your web address in to the search box and hit “Explore URL”. Then select “inlinks” at the very top. This list of titles and addresses that appear are all of the sites throughout the web that connect to yours.