Hungry Howie’s, a nationally recognized carry out and delivery pizza chain situated in Madison Heights, Michigan, is renowned for its Flavored Crust® and now for its loyalty program. Howie Rewards® is a straightforward, user-friendly program that automatically tracks participating purchases and rewards guests for every six qualifying online orders.
Howie’s launched the program mid-2016, after selecting Revention’s loyalty program Honeycomb. Revention’s development team and howies worked together to customize the loyalty program to suit their exact requirements. “Having Revention build the architecture of our loyalty program just made sense,” states Dan McKay, Director from it. “They already provide our POS and Online Ordering, which suggests they understand our operational and customer interactions on all fronts.”
Honeycomb is really a robust loyalty engine that tracks customer data above store, and supplies updates to members via email according to qualifying actions or purchases across locations. The platform utilizes HungerRush online ordering since the customer facing portal minimizing customer credentials. “Our vision for Honeycomb is to provide a support structure that permits a regular, brand unifying experience across platforms and locations,” states Laura Gaudin, Director of Product Management. Honeycomb provides staff with all the perfect re-direction for any questions, letting them train consumers and direct these to the web ordering platform.
The Howie’s team has already seen major success with internet only participation in 2017. Howie’s processed over 850,000 loyalty orders totaling over $15 million in net sales. The Howie’s team has given back over 147,000 medium two-topping pizzas for their guests. Howie Rewards® success is best shown within the redemption rate of 74%. “We knew the integration with online ordering will be huge,” states McKay. “We didn’t anticipate exactly how much impact the loyalty interface in the online menu could be. Most loyalty platforms plateau with a 20% redemption rate due to manual redemption codes or incomplete integrations. With Honeycomb, we’ve tripled that benchmark in just the first year as a result of online ordering and mobile application integration.”
About Revention – Revention is the leading developer of complete, customizable restaurant and entertainment management solutions made to streamline the way hospitality concepts do business. Revention’s offerings include point-of-sale solutions, HungerRush™ integrated online ordering, and Revention Enterprise. Revention supplies a complete solution that also includes viywur installation, training, tech support and a lot more. For additional information, visit www.revention.com.
About Hungry Howie’s – Founded in 1973, Hungry Howie’s Pizza is really a national pizza franchise that is faithful to its tradition of providing delicious, high-quality and original Flavored Crust® pizzas including eight flavors: butter, butter cheese, Cajun, garlic herb, onion, ranch, sesame and Asiago cheese. Its menu features oven-baked calzone-style subs, Howie Breads®, crisp & cool salads, and flavored wings that produce a distinctive and irreplaceable position inside the pizza market. Starting in Taylor, MI, hungry howies restaurant has grown to almost 600 locations in 21 states throughout the U.S.