When you think “sub shop chain”, you probably think Subway (for the inexpensive footlong), Quiznos (for the free cookies), or Jimmy John’s (for the free smells). But Jacksonville’s own Firehouse Subs hours has been building an amazing empire of the own, conquering 41 states and counting. Firehouse co-founder Robin Sorensen invited us out to a bonkers weekend at Bell Cross Ranch in Cascade, Montana for more information on his company, and, in the process, we became grizzled ranchers. Here’s what we learned from the experience.
Firehouse Subs was founded by two former firefighter brothers in 1994, specifically Robin (left) and Chris (right) Sorensen. Their dad have also been a firefighter, and a whole bunch of other Sorensen dudes before him — the family unit is honored on 200 numerous years of professionally putting out flames. Nevertheless the brothers decided to try something different, and left the biz to eventually open their first sandwich shop in Jacksonville in ’94. Only after “a large number of suggestions for different concepts and various businesses”, according to Robin, though, together with a Christmas tree farm. So if you smell fresh pine needles at one of the restaurants, you know why. (You’re having a stroke.)
Firehouse puts mayo on almost anything – New Yorkers best clutch their vintage Jeter jerseys, because at Firehouse, even their precious pastrami gets dressed in mayonnaise. But Sorensen insists he wasn’t attempting to blaze a whole new condiment trail. “Inside the South, we put mayonnaise on everything, therefore it wasn’t anything we even discussed,” he says. “You put mayonnaise on the sandwich. The comment on pastrami from delis in Ny is that’s unheard of, it’s mustard only. I enjoy that, too. But everything that drove us was our personal personal tastes.”
Cascade, Montana is prime for panoramic photos – With a population of under 1,000, this town really requires you to retreat into nature, and it’s pretty spectacular. Make sure to Instagram with caution, though. Montana houses serious predators like mountain lions, and in case they’re as bad as that certain from Talladega Nights, you’re in deep s**t.
Each restaurant features a number of the Firehouse Subs near me history – You are able to catch the firefighter influences in the sub chain through their sandwich names (Hook & Ladder, The Engineer) and their signature style (“fully involved” — which suggests a significant fire in industry speak — gets you mayo, deli mustard, lettuce, tomato, onion, and a kosher dill pickle on the side). But hqpdwo also get local fire chapters associated with every outpost. Each spot gets a custom mural, and the local departments can pitch in whatever representation they enjoy, starting from old archived photos of the team actually in operation to retired captains’ leather helmets.
Their hot sauce is a nod for their dad… who is still significantly alive. Firehouse loves hot sauce a lot, they made their very own branded stuff with regional Datil peppers. (Though Datils are pretty hot by themselves, the sauce the following is even more of a medium heat.) Chris and Robin named it after their dad to commemorate his 43 years on the force, but it had some unfortunate, morbid consequences. “Obviously, that meant lots of people assumed he was dead,” Robin says. “We were required to let them know all, no, he’s still around.”