Musical.ly users opened their phones to a surprise today as they found the application replaced with a brand new logo and name: TikTok. The application was acquired by Chinese company ByteDance in November 2017, which absorbed Musical.ly into its very own TikTok app today. Existing Musical.ly users have been migrated over to their new TikTok accounts, which have been updated with a new interface yet still retains the core feature of both apps: short-form videos as much as 15 seconds.
Teen karaoke app Musical.ly, which had just reached a milestone of 100 million monthly active users, is a component of ByteDance’s larger technique to enter the united states market. In the first quarter of 2018, free tiktok fans no human verification was the world’s most downloaded iOS app, based on a written report from US research firm Sensor Tower. TikTok will remain a standalone app in China, where it operates as Douyin and boasts over 300 million monthly active users. You could have even seen Douyin clips floating around before: maybe by means of the “Karma’s a bitch” makeover meme that went viral earlier this season, or news of Peppa Pig getting banned from the platform as a result of her status as a “subversive gangster icon.”
Some Musical.ly users are welcoming the modifications, while others are debating the best way to identify themselves moving forward: musically is currently “tik tok” having said that i will always be a muser. not just a clock. With Vine successor v2 “postponed indefinitely,” TikTok seems like the nearest thing we’ll reach having Vine back. But although Musical.ly and TikTok are generally platforms for sharing 15-second videos, TikTok will be missing an essential part of the Musical.ly history, which was built on teens lip-syncing and dancing to music. All of the features to make karaoke videos remain there, but rebranding the app with a new name and forcing the existing Musical.ly users to migrate to a new platform is actually a move that may alienate the original community. It’ll be as much as the teens to determine whether TikTok’s popularity in China will translate to success in america.
The newest app will retain the most famous features of both platforms and existing users could have their account, content and fan base automatically migrated for the new TikTok app, that can have a new logo and interface. The new app includes upgrades such as a “reaction” feature that enables users to react to friends’ videos right from the telephone and enhanced creative tools, the company said in a statement on Thursday.
“Musical.ly recently reached a whole new milestone of 100 million monthly active users and that we are excited to enter into a brand new chapter,” said Alex Zhu, co-founder of Musical.ly and senior vice-president of TikTok. “Combining Musical.ly and TikTok is really a natural fit given the shared mission of both experiences – to produce a community where everyone can be a creator.”
TikTok is actually a short-video sharing platform where users can view and provide quick videos using music, stickers and animations as effects. It was probably the most downloaded non-game app within the Apple app store globally in the first quarter of 2018, reaching 45.8 million downloads, in accordance with Sensor Tower, the San-Francisco-based mobile app research firm. The China ydpfbm of TikTok, called Douyin, will remain as a stand-alone app.
Along with the new app, TikTok is launching several new creator programmes to provide users with tech support, performance insights and guidance on growth strategy. It is also launching a new safety centre, “to build a web-based experience that feels safe and welcoming,” in accordance with the statement.
Most widely used iPhone app Tik Tok hits 150 million daily users in China. Although messaging remains to be the dominant activity in China on mobile, users acquire more than tripled how much time they spend watching short videos during the last year, according to the China Internet Report co-authored from the South China Morning Post, Abacus and 500 Starups.The quantity of monthly active users in short video apps in China, where Douyin competes with some other platforms like Tencent Holdings-backed Kuaishou, doubled in 2017 to 414 million, in accordance with the report. The business, however, has faced a crackdown on content deemed “vulgar” by Chinese authorities and rising demand for more privacy controls to guard minors.