T3, the Austin-based innovation agency, this week presented a new digital experience for Genghis Grill Near Me, a Mongolian Concepts restaurant brand. T3 redesigned the brand’s website and technology stack from the ground up to deliver a better brand experience and drive online ordering.
“Genghis Grill guests love our interactive and customized dining experience, and we wished to replicate that personal element and ease of access across our website,” said Doug Willmarth, Chief Marketing Officer, Mongolian Concepts. “Our new site not merely delivers a more interactive and user friendly customer experience, but it also establishes a solid technology and site design foundation that can be extended to back up our other brands efficiently.”
T3 leveraged its extensive restaurant and digital expertise to create an adaptable, mobile-first online ordering and loyalty experience to aid the company’s Genghis Grill brand. T3 is recognized for its digital transformation in the restaurant space, driving more than $2 billion in sales because of its restaurant clients including Pizza Hut, Le Pain Quotidien, Auntie Anne’s, Moe’s Southwest Grill and a lot more.
“We were proud to aid Genghis Grill launch a web site experience that changes the way the brand engages with fans to get the business forward,” said Ben Gaddis, T3 President. “We worked hard to make the new site practical and useful, but most importantly, we leveraged customer insights to produce a completely personalized and cohesive experience for guests.”
Enabling the quick and easy customization of Genghis’ Signature Bowls making use of their 80 ingredients was a point of emphasis. T3 designed an intuitive process to “Make Your Own” bowl, making it easier for customers to combine the meats, vegetables, spices and sauces they want. The web site and ordering process also seamlessly integrates into the Genghis Rewards loyalty program, letting customers earn rewards to redeem free or discounted items.
These updates required a new technology stack, integration with industry-leading partners including Olo and Punchh, the development of an adaptable content management system (CMS) as well as the incorporation of T3’s proprietary Product Enrichment console, which allows for richer information and imagery to become displayed through the entire menu. These technology improvements, along with a refreshed visual design system, position the brand new Genghis Grill site to exceed customers’ expectations with an effortless ordering process.
T3 helps clients build Useful Brands™. It is probably the largest independent agencies in the nation with offices nationwide. Ranked alongside the world’s top innovation agencies, T3 works jointly with Allstate, UPS, 7-Eleven, Capital One, Pizza Hut, Rite Aid, FOCUS Brands (Auntie Anne’s, Carvel, Cinnabon, McAlister’s Deli, Moe’s Southwest Grill and Schlotzsky’s) and other clients.
About Mongolian Concepts
Mongolian Concepts is the leading build-your-own stir-fry restaurant group owning and franchising over 90 Genghis Grill, Flat Top Grill and bd’s Mongolian Grill restaurants. Founded in 1998, Genghis Grill Opening Times is renowned because of its fresh, hot and healthy food, and gzgtby interactive dining experience. At Genghis Grill, guests can forge their flavor by making a bowl full of just what they may be craving from over 80 fresh ingredients and flavorful sauces. To learn more, visit genghisgrill.com.