The virtual world is getting nearer to becoming a reality with the announcement of net-based os (Chrome OS) and cloud computing based data management services (Google Apps) by Google. The market has become fiercer day by day, and market biggies like Google and Microsoft are fighting it out face-to-face. This fierceness can go on till the initiatives driven by market biggies become a reality or may be until 2020.
Online Marketing is really a concept which became popular with Google emerging because the dominant leader within the search market. In 1998, Google was founded by Larry Page and Sergey Brin once the two were attending Stanford University as Ph.D. candidates. Then this real game began. Online Marketing was dubbed to become the technique of promoting websites online or online medium to drive traffic to the site or business, and so generating leads for the business.
The primary trend of website marketing before the period of Google was quite simple and was made up of limited procedures to be followed. But, right after the development of the Google era, things changed. People started to think differently and new techniques of digital marketing came into existence as and when the major search engines, especially Google, begun to transform themselves since the blue water navies in the mighty ocean referred to as Internet or perhaps the Virtual World. Possible head-on collisions caused by the evolution of search engines were tackled by the introduction of different website marketing techniques. Seo is certainly one one of them.
Search Engine Optimization (SEO) technique was invented when the thought of search engine listings was introduced to the individuals virtual world through the 1990’s by search provides like Ask Jeeves, Lycos, etc. SEO has evolved rapidly since that time.
Throughout the initial times of SEO, the keywords or key phrases would be stuffed in to the website profusely inside the text content and also the Meta Keywords tag, and the website would rank searching engines for related keywords. But, through the later stages, as search engine listings evolved, the idea of backlinks (virtual voting system) came into existence and it also was a purely number game. Websites with lots of keywords stuffed into them along with more backlinks than their competitors would rank higher in SE listings. In this way of easy going SEO tactics was shattered using the emergence of Google.
Google entered the search market using a bang and changed the principles in the game completely. It started with the introduction of Google Bot (Google’s SE Algorithm) and Google PageRank. Google introduced a brand new concept called quality into the market and websites with quality backlinks from quality websites or authoritative websites like.gov,.edu,.mil, and media websites, and with quality webpage content began to rank higher in Google’s search result for their respective keywords.
Throughout this evolving era of search engines, webmasters employed to gather in undisclosed social network forums and discuss the tactics and methods of SEO. A Googler in disguise would assist them and supply insights from the Google SE updates. But, this can be no more followed with the exception of the Black-Hat techniques, that are unethical ways of performing seo, and up against the webmaster guidelines provided by the search engines. The Googler in disguise has emerged into the outer world with all the identity and name Matt Cutts, the head of Google’s anti-spam team.
In today’s world, SEO is no more a fairly easy play. It offers evolved through the keyword stuffing and quantity days to a new era of quality and perfection. Many business people still feel that anyone possessing a basic knowledge on SEO and internet or just by studying related content and reading study material can perform search engine optimisation tasks. But, this myth is not any more alive and search engine optimisation cannot be performed since it was being handled throughout the 1990’s. Since search engines have fsxfwg and possess come a long means by their sophistication, internet search engine optimisation can only be handled by a specialist or an Internet Marketing Company in India. Today’s SEO expects precision in mathematical calculations and uses large volume of web data, including analytics.
As a result it can be clearly stated that internet search engine optimisation is filled with quality data gathering, analytics and precision achieved with calculations. As it is an extremely competitive world that will require regular data analysis and performance monitoring of websites for related keywords on search results, it is better for company owners to depart all of the complexities and headaches to experts, sit back and relax, and expect some good results.